Ferrari and RM Sotheby's will auction off the first Luce at Monterey, with proceeds benefiting The Ferrari Foundation. The first series production example of the Ferrari Luce electric car will be auctioned off to benefit charity as part of RM Sotheby's Monterey Car Week festivities.
Unlike most "first off the line" auctions, Ferrari isn't letting the bidders create their own spec for this particularly special Luce. Instead, the automaker shipped the car over to its Tailor Made department for extensive visual enhancement. The exterior is finished in a bespoke Madreperla Semi-Gloss hue, which Ferrari says features iridescent pigments that shift from green to violet in different light.
View Price on AmazonInside, this special Luce's interior is finished in Le Mans metallic leather in a unique color called Perla, which is also a shade of white from what we can tell. This tailor-made material is hand-selected from the brand's finest Swiss hides, ensuring it remains a touch above your typical Ferrari product. Ferrari says that the color of the leather helps diffuse light throughout the cabin in a unique way, further enhancing the bright theme on the outside of the car.
This particular Luce, known as VIN 0, is slated to be auctioned off during RM's Monterey event, which takes place on August 13-15. It's a no-reserve auction, so someone will surely end up with this thing at the end of the day. The price will also likely be striking too, as all of the proceeds are slated to be donated to The Ferrari Foundation.
Source: roadandtrack.com
