Despite talks of cutting its global product lineup in half, Volkswagen is allegedly working on a new pickup truck for the United States. Last month, Volkswagen announced plans to cut its global product lineup in half over the coming years. Still, that doesn't mean VW is done developing new products, and a report from Reuters states that Volkswagen is planning to launch a new pickup truck for the United States.
Reuters also reports that VW's North American division is also set to get a new CEO. The article says that Volkswagen plans to build a new truck and unveil it by the end of the decade. We expect it to follow roughly the same template as the mid-size Amarok that VW sells in other regions, which rides on the same platform as the Ford Ranger.
View Price on AmazonIt's unclear if VW is planning to collaborate with another automaker on the new truck, but a similar agreement between Ford and VW would make sense, given the existing partnership on the Amarok and a pair of electric SUVs in Europe. The new truck is expected to be built in VW's Chattanooga, Tennessee, plant. Volkswagen has had a rocky few years for sales in the U.S. Between 2024 and 2025, it saw a 13 percent fall in total sales.
Sales decreased by 16.1 percent year-over-year in the first quarter of 2026, but Q2 saw a 24.9 percent increase, meaning the brand ended the first half of 2026 with a 2.3 percent sales increase versus last year's first half sales. Volkswagen's overall presence in the United States is relatively small, however, with only 4 percent market share, according to Reuters.
A new CEO is also reportedly on the way, presumably to steer the company toward higher sales figures. The report says Marco Schubert, who formerly served as head of sales at Audi, will lead Volkswagen Group of America and Volkswagen Brand North America. Schubert will take over for current North American CEO Kjell Gruner, who was appointed to lead Volkswagen's North American divisions in December 2024.
Source: caranddriver.com
