Tesla's Full Self-Driving (Supervised) software adoption is skyrocketing. In its quarterly earnings report published on Wednesday, Tesla revealed just how many drivers have been buying into its subscription-only driver assistance feature, and it's finally accounting for some serious revenue. Tesla revealed that a total of 1.48 million cars around the world currently have access to Tesla's FSD (Supervised) driver assistance feature.
This includes the number of people who purchased FSD up-front and those who pay monthly for the feature, specifically excluding any free trials of the software. The jump represents a 56% increase since this time last year, as well as a 200,000-subscriber climb quarter-over-quarter.
View Price on AmazonAs of June, Tesla had successfully launched FSD in 12 different countries and says that it is seeking approval in additional regions. "In Q2, we had, in North America, about 55% of our deliveries had FSD subscription at the time of delivery enabled," said Tesla CFO Vaibhav Taneja during the company's earnings call on Wednesday.
At $99, FSD is much more affordable to owners than it was in years past. In fact, Tesla once sold FSD for as much as $15,000 on top of the cost of the vehicle. And before moving to subscription-only, FSD was available as an $8,000 add-on. Taneja said that of its 1.48 million FSD customers, 55% purchased the option outright and 45% are subscribing.
This equates to around $791 million of additional software revenue each year at the current take-rate. The CFO added that since the option to purchase FSD up-front is no longer available in most markets, the automaker expects to see its bulk of FSD monetization come from subscriptions. When stacked up against Tesla's 9.7-million car lifetime delivery figures, this brings FSD's total adoption rate to around 15.2% of all vehicles sold.
Source: insideevs.com
