Porsche CEO Michael Leiters wants the company to increase profits despite selling fewer cars, suggesting more flagships and special editions are on the way. Porsche has been facing a sales problem, with global sales falling to 279,449 units in 2025, down from a record 320,221 cars in 2023. The brand's sales have taken a sharp nosedive in China, and the 718 and Macan lineups are currently out of production globally and in Europe, respectively.
According to a report by the German newspaper Frankfurter Allgemeine Zeitung (FAZ), Leiters stated that Porsche needs to find a way to keep profits high, even if it means building and selling fewer cars. The goal is to reduce production capacity to bring it closer in line with global demand, while also shifting focus to cars with a higher margin. This could include more high-dollar special edition cars, which could help generate higher profits for the company.
View Price on AmazonThe executive's comments have sparked rumors of an expected new hypercar planned for the lineup. Speaking at an annual press conference in March, Leiters hinted that Porsche is planning new flagship models positioned above the 911 and Cayenne lineups. Additionally, the company is planning to bring back the 718 lineup in both Boxster and Cayman forms, which will help attract new customers to the brand.
While the 718 lineup's pricing structure is generally friendlier, the executive was clear that they're still in the picture. Leiters stated that the company wants to continue attracting new customers to the brand, and the 718 lineup will play a role in that effort. With the company's focus on increasing profits and introducing new flagship models, it will be interesting to see how Porsche navigates the challenges ahead.
Source: caranddriver.com
