Porsche has confirmed that there will be no fully electric 911, with the company's CEO, Dr. Michael Leiters, stating that hybridization is the way forward for the iconic sports car. This decision is part of Porsche's "Strategy 2035," which focuses on three main pillars: "Products and technology," "Company and operations," and a third pillar that has not been specified. The company aims to make Porsche stronger again through these strategies.
Dr. Leiters explained that the specially developed performance hybrid powertrain is a fundamental building block for the 911's future. He also mentioned that the company is reducing the number of model variants and focusing more sharply on customer preferences. In the US, for example, Porsche has discontinued two body variants of the Taycan.
View Price on AmazonPorsche has not given up on electric vehicles, however. The company is convinced that the Cayenne Electric can play a key role in the electric age and help build a true battery-electric vehicle (BEV) heritage. The Cayenne and Macan, which sit on the Premium Platform Electric (PPE) architecture, have already proven to be successful. The PPE architecture is highly flexible and was initially destined to underpin the electric Cayman and Boxster.
Porsche's profit margins have fallen to 1.1 percent in 2025, down from 14.1 percent in 2024. Despite the challenging market environment, the company expects profit margins to sit between 5.5 and 7.5 percent in 2026. The company will investigate further synergies between models and use the Group's modular systems to cut costs.
Source: autoexpress.co.uk
