Back to Car News

Ford's Bronco EV Is Better Than It Has Any Right To Be. Why Isn’t It Sold In The U.S.?

Automotive News Image
Image Credit: insideevs.com

The Ford Bronco is an American icon, but the nameplate is also alive and kicking in China, where Ford is selling an all-electric version. However, despite carrying the legendary nameplate and looking more or less like the Bronco that’s sold stateside, the battery-powered SUV has nothing in common with the American model.

And that’s probably a good thing, as Elliot Richards from the YouTube channel Everything Electric recently found out after driving China’s Ford Bronco EV. You see, American and Chinese car buyers want different things, and Ford knows it. That’s why it partnered with Jiangling Motors to use a ready-made electric platform that was designed for the Chinese market.

Then, the American automaker made a custom body and sourced a huge, 105.4-kilowatt-hour lithium-iron-phosphate (LFP) battery from BYD. Inside, there’s plenty of tech, with a pair of screens and a very snappy infotainment system that makes the American Sync system look ancient.

Recommended
Car Trash Can with Lid - 1 Pack, Car Accessories for Interior, Leakproof Vehicle Garbage Can with 15 Attached Trash Bags, Multipurpose Organizers and Storage for Home, Office, Beige
Car Trash Can with Lid - 1 Pack, Car Accessories for Interior, Leakproof Vehicle Garbage Can with 15 Attached Trash Bags, Multipurpose Organizers and Storage for Home, Office, BeigeView Price on Amazon

The electric SUV has a 403-mile CLTC-rated driving range, all-wheel drive, 8.6 inches of ground clearance, and more than decent approach and departure angles, making it a good fit for short trips off the beaten track. But here’s the interesting thing about the Chinese Bronco EV.

As Richards points out, the Chinese buyer wants to know that they can potentially take their car off-road, but ultimately, it will probably spend all of its life on asphalt. That’s not to say the American Bronco is any different—depending on who’s driving it—but the U.S. model was built like an off-roader, and that comes with several trade-offs. Meanwhile, the Chinese Bronco EV is a comfortable long-distance cruiser with snappy acceleration and soft steering.

There’s also an extended-range version, which uses a smaller, 43.7 kWh battery and a 1.5-liter gas engine that’s good for 136 miles of driving on electricity (CLTC). This version in particular would probably fare pretty well on the American market, as it eliminates range and charging anxiety, but there’s still the price problem.

In China, the Ford Bronco EV starts from the equivalent of roughly $32,000. In the U.S., a car like it would probably cost at least double, which is not so attractive anymore. But in China, it’s exactly what buyers want today—an electric SUV with off-roading abilities, lots of technology, and cool looks.

More Stuff Like This

We want your opinion! What would you like to see on Insideevs.com? - The InsideEVs team

Trending latest articles RECOMMENDED FOR YOU EV Reveals Have Gotten Way, Way Too Drawn Out. The Ford Fathom Proves It How Much Quicker Is The Newest Version Of Tesla FSD? This Test Put It Against Old Software To Find Out Ford Fathom: Everything We Know About The Sub-$30,000 Affordable EV Truck Tesla Never Made An Electric Jet Boat, So This YouTuber Built One Himself Ford's EV Sales Are Falling Off A Cliff In America Subaru Is Spending Three Times More To Sell EVs Than Gas Cars. It's Not Working Ford Recalls 86,000 Mustang Mach-E EVs Over Flying Window Trim Risk


Source: insideevs.com

🔥 Recommended Deals

140 Pcs Fuses Automotive Kit - Blade Auto Fuse Assortment Standard and Mini Car Fuse for Marine, RV, Camper, Boat, Truck (5A 7.5A 10A 15A 20A 25A 30AMP/ATC/ATO)
140 Pcs Fuses Automotive Kit - Blade Auto Fuse Assortment Standard and Mini Car Fuse for Marine, RV, Camper, Boat, Truck (5A 7.5A 10A 15A 20A 25A 30AMP/ATC/ATO)View Price on Amazon
FORTEM Car Trunk Organizer, Collapsible Two Compartment Organizer, Foldable SUV & Truck Storage for Car Accessories for Women Men, Non Slip Bottom, Sturdy Side Walls, Strong Handles, 45L
FORTEM Car Trunk Organizer, Collapsible Two Compartment Organizer, Foldable SUV & Truck Storage for Car Accessories for Women Men, Non Slip Bottom, Sturdy Side Walls, Strong Handles, 45LView Price on Amazon