Ford's new Bronco Desert Rising pack is a unique edition inspired by the natural beauty of Utah, featuring a magenta-shaded SUV with a range of off-road capabilities. The pack is centered around a Bronco Outer Banks model with the Sasquatch hardware, bringing highlights such as 35-inch tires, a high-clearance suspension setup, electronic locking differential at either axle, and a lower final drive for enhanced crawling capability.
The Desert Rising setup adds an optional graphics package, a bespoke version of the brand's DIY front grille, beautiful white Method wheels, and a Magenta and Black interior from the folks at Katzkin. Customers will be able to choose from four base colors: Oxford White, Shadow Black, Avalanche Gray, and Ruby Red. Having spent time around a unit clad in the white paint, I think that combination will provide the right amount of contrast for the graphics.
View Price on AmazonThe Desert Rising package for the Bronco is just the first in a series of trucks promised by Ford; it should be interesting to see what the Blue Oval uses as inspiration for the future models, particularly if other locales come with a more extreme parts list. That said, customers are going to need to be willing to pay up. This particular package is listed at $13,695, which bumps the price of the Outer Banks up to $57,350. That's a hefty price tag for such a package, but I don't think FoMoCo is going to have too hard of a time finding 1000 people to buy the limited-production setup.
Born and raised in Metro Detroit, associate editor Lucas Bell has spent his entire life surrounded by the automotive industry. He may daily drive an aging Mustang, but his Porsche 944 and NB Miata both take up most of his free time.
Source: roadandtrack.com
