The Ferrari Luce is a car that has sparked controversy, with some people loving it and others less than thrilled about its existence. However, one thing is certain - it's unlike anything Ferrari has ever made before. To celebrate its launch, Ferrari will be putting the first production example of the Luce, Chassis 0, on the auction block at Monterey Car Week in August.
Ferrari has customized the first example of the Luce via its Ferrari Tailor Made program, which is the company's exclusive way of customizing its cars directly at the factory for some of its top clients. The theme of "light" was chosen for the car to showcase how its paint, a special coat of Madreperla Semi-Gloss, can "transform the perception" of the car's surfaces.
View Price on AmazonThe Tailor Made program worked closely with Ferrari's Design Studio to build out Chassis 0, giving the car dedicated wheels, bespoke brake calipers, and setting its emblem against an optical white background. The interior is wrapped in the program's exclusive Le Mans metallic leather, and Grigio Corvara accents were added. A dedicated plaque was also fitted to set it aside from every other Luce.
RM Sotheby's, which is hosting the auction, calls it "an unrepeatable opportunity" and expects the car to fetch around $1.1 million, with the proceeds going to The Ferrari Foundation. Given that the Ferrari Luce already costs $640,000, and considering it's the first of its kind - both Ferrari's first production EV and the first example of this chassis - it's not unrealistic to expect it to fetch a premium from a collector who wants exclusivity.
Source: insideevs.com
