Ferrari's first all-electric car is a four-door, five-seater that looks nothing like anything you've seen out of Maranello in recent history. Ferrari revealed the Luce, its first all-electric car, in Rome on Monday afternoon, setting forth a radically different take on what wears the Prancing Horse. Badging aside, at first look, there's little about the Luce that resembles the Ferrari we know today.
The brand previously announced that it would carry four doors, but clearly, it's far from a battery-powered Purosangue. Designed in partnership with Silicon Valley firm LoveFrom, the Luce has rounded edges, a wind-smoothened silhouette, five seats, and, of course, a full-electric powertrain. It's different. Very different. Ferrari headlined the Luce as "a new chapter for the Maranello marque."
View Price on AmazonMonday's reveal stitches together the Luce's full vision, concluding a three-part reveal for the new electric car. Ferrari first shared basic specs for the Luce—or Elettrica as it was known then—in October 2025 at its Capital Markets Day investor event at its headquarters in Maranello, Italy. This was followed by an unveiling of interior details in San Francisco in February 2026, where the first tastes of the work from LoveFrom, the design firm started by Apple creative legends Jony Ive and Marc Newson, were shared.
The big news today is its looks. The Luce is hard to categorize. It's far from an SUV, but also not quite a sedan. Ferrari itself calls it a "next-generation sports car," which also seems like something of a stretch. "It's a vehicle type that just hasn't existed," Ive said in a video from the Luce's reveal.
It's larger than it looks in photos. The Luce is two inches shorter than the Purosangue, riding on a massive staggered set of wheels—23-inchers in the front and 24s in the rear—and two inches longer. LoveFrom designed the car's exterior as two pieces—a black inner shell paired with a painted outer layer. Visually, it requires some acclimation, but its quirky looks are a welcome shift from Maranello.
Source: roadandtrack.com
