Costco members can get up to $1,250 off certain 2026 Volkswagen models, including the Atlas and Tiguan, when purchasing through the Costco Auto Program. The discount is stackable with other offers, and Executive members receive the full $1,250, while Gold Star and Business members get $1,000 off. The vehicles must be delivered by September 14, 2026, to be eligible for the discount.
The 2026 Volkswagen Tiguan starts at $32,280, including a $1,475 destination charge. The Tiguan R-Line Turbo features a 268-horsepower turbocharged 2.0-liter four-cylinder engine. The 2026 Volkswagen Atlas has a starting price of $40,785, and the Atlas Cross Sport starts at $39,775.
View Price on AmazonVolkswagen has seen sales decline for several months, with a 13.0 percent drop in 2025, excluding the electric ID.4. The decline continued into 2026, with sales down 16.1 percent in the first three months of the year. However, Tiguan sales increased by 55.2 percent, while Atlas and Atlas Cross Sport sales dropped by 3.2 percent and 6.9 percent, respectively.
The Costco discount may boost Tiguan sales, but the Atlas might be a harder sell with a new model on the horizon. The incentive could motivate buyers looking for the best possible deal on the current Atlas model.
Costco is known for offering competitive pricing on various products, including cars through its Auto Program. Other automakers, such as Chevrolet, have also partnered with Costco to offer exclusive deals.
Source: motor1.com
