BMW's new AI-powered configurator lets shoppers build and personalize their dream car through a natural conversation with ChatGPT. Many car enthusiasts have lost countless hours experimenting with online vehicle configurators, and now BMW is making that experience even easier by bringing its vehicle configurator directly to OpenAI's ChatGPT.
Instead of clicking through a series of menus and selecting options in a predetermined order, BMW's new AI-powered configurator lets you describe exactly what you're looking for in plain English. For example, you might ask for the most powerful 3 Series with all-wheel drive that's easy to keep clean, and the AI could recommend an Alpine White M3 Competition xDrive with a 503 horsepower engine and 0-60 mph time of just 3.8 seconds.
View Price on AmazonMaybe you're looking for a comfortable BMW that can tackle a cross-country road trip with minimal fuel stops. Or perhaps you want the perfect model for occasional track days or one that makes a great first impression on date night. The AI is designed to tailor recommendations around your priorities instead of forcing you to navigate countless configuration screens.
The conversation doesn't end after the first recommendation, either. Users can continue refining their build by discussing factors such as driving dynamics, running costs, performance, color preferences, or other features. As the conversation evolves, the recommended vehicle updates in real time, creating a highly personalized configuration. Once you're satisfied, you can open the build in BMW's official online configurator or browse inventory for similarly equipped vehicles currently in stock.
Source: roadandtrack.com
