BMW will preview the future of Alpina on Friday with the unveiling of a new concept car. The Vision BMW Alpina will be revealed at the Villa d’Este Concorso d’Eleganza, marking its first big presentation since the Alpina brand entered BMW ownership in January. A teaser image released by BMW Alpina reveals it to be a long coupe – similar in profile to the previous BMW 8 Series – and appears to show new lighting signatures that could be reserved specifically for future Alpina models.
This suggests that new models under the sub-brand could be more greatly differentiated from the BMWs on which they are based than in the past. The first new-age Alpinas to hit showrooms will be based on the 7 Series limousine and X7 SUV, with a focus on speed, comfort, and luxury, according to BMW Group R&D chief Joachim Post.
View Price on AmazonBMW previously said Alpina would also major on personalization, offering a broad range of options and focusing on high-quality materials. As part of its new strategy, Alpina could be preparing its own bespoke cars in what would be a first for the marque. The company’s historic cars were all based on mass-produced BMWs.
The Vision BMW Alpina concept will be revealed at the Villa d’Este Concorso d’Eleganza on May 15. The event will mark a new beginning for Alpina, which has been acquired by BMW. The company will talk not about sport but speed, comfort, and luxury, in keeping with its past. It will be completely different from a level which other people like from BMW’s M cars, which is the performance.
Source: autocar.co.uk
