Audi has announced that it is shifting its focus towards creating more minimalist and high-quality car interiors, featuring smaller screens and physical controls. This change in design philosophy is intended to move away from the current trend of oversized displays and recapture the magic of Audi's early 2000s interiors.
According to Oscar da Silva Martins, Head of Product and Technology Communication at Audi, the company has acknowledged that its interiors are not what they once were and has pledged to return to form. The new design language, dubbed "Strive For Clarity" or "The Radical Next," made its debut on the Concept C, a preview of an electric two-seater with a targa roof due as early as next year.
View Price on AmazonThe production-ready Concept C will kick off Audi's interior revolution, an effort to bring back what made the brand's cabins so special before screens and cheaper materials took over. Speaking with Australian magazine GoAuto, the company's Chief Technical Officer vowed to restore the qualities that once earned Audi top marks for cabin design and execution.
In the future, Audi will integrate the Radical Next interior design, with a focus on subtle display sizes and haptic elements. The company will put a lot of attention into real materials, ensuring that if a material looks like metal, it should be metal. Audi believes it's part of its DNA to have physical elements like buttons and turning wheels, and every one of these should have the classical Audi click and touch and feel.
The first volume model to embody Audi's new philosophy will arrive in 2028, when the A4 returns as a fully electric sedan. In the meantime, the soon-to-be-revealed Q9 flagship SUV and the electric A2 should be the final models from the old guard, so expect more of the same.
Source: motor1.com
