Audi is considering a rugged off-road SUV, according to CEO Gernot Döllner. "The US is not one market," says Döllner, highlighting the need for models that cater to different regions. A more rugged SUV could be just what Audi needs to tap into the growing demand for off-road capable vehicles.
Off-road capable machines are big business right now, with models like Honda's Trailsport family and Subaru's Wilderness lineup gaining popularity. Audi itself has explored this idea with its Q6 E-Tron Off-Road Concept, which boasts 6.3 extra inches of ride height and a track that's 9.8 inches wider than the stock Q6.
View Price on AmazonAudi only has to look towards its own platform-sharing sibling, Bentley, for more inspiration. Bentley recently showed off an off-road-ready Bentayga concept, leaving customers and dealers eager to see it brought to production. Creating a new off-road trim for its SUVs could be a simple way for Audi to start making a bit more money.
Motor1's Take: The formula here is simple - alter the suspension a bit and add chunky tires. This works so well for Subaru and Honda, there's no reason to think it also wouldn't do wonders for Audi. Buyers like to have an off-road-ready-looking vehicle, even if it never actually gets dirty.
Source: motor1.com
