Audi management is keenly aware of recent missteps and aims to quickly rectify issues in rapid succession based on feedback seen and heard from around the world at every level. The first salvo in this offensive? Filling a family-sized hold in the lineup with the new Q9 SUV.
On Monday, the 2027 Audi Q9 three-row crossover SUV’s interior was revealed with upscale materials, life-sized cup holders, what can only be described as truly over-engineered technology, and seating for the entire family. The Q9 will be unveiled on July 28 ahead of arriving in the U.S. near the end of the year. It will take aim at the Mercedes-Benz GLS-Class and BMW X7, the former of which was just facelifted and the latter of which is about to be redone in similar fashion as the BMW 7-Series.
While the exterior hasn’t been revealed, yet, I can say visually and while standing next to the Q9 the thing is large. Long, wide, and tall, this is easily the largest production Audi in history and should measure right up against the GLS and X7.
All four doors can open electronically with a pull of a real exterior door handle. The driver’s door can be setup to shut when the brake pedal is pressed, when the driver’s seat belt is fastened, or it and any other door can be electronically opened or closed at the push of a button on the touchscreen, though it takes three taps to get there and you must hold the digital button until the door’s opened or closed, and the doors each have sensors in them so they won’t open into anything. Safety first!
Those doors also feature electronic controls from inside the cabin. A button opens and releases the door. There’s no mechanical backup like in a Porsche Cayenne Electric, rather, each door has a small capacitor that stores energy. That capacitor can open the door in case of an emergency to ensure no matter what, unless the door’s no longer on the vehicle or is so smashed it can’t physically open, it has the ability to unlock and open regardless of the vehicle system’s power supply.
Inside the Q9 feels like a return to form in many ways for Audi. There’s basically almost no shiny piano black plastic anywhere (hallelujah!). Trim on the center console ranges from open-pore wood to carbon fiber weave, which all look and feel lovely. Most plastics are matte instead of shiny to minimize finger prints like the old days. Stitched leather lines the dashboard, and is augmented with wool-like cloth trim that spans the lower section of the dashboard to hide inset speakers that are part of the 4D surround-sound system. A strip of ambient lighting arcs across the base of the windshield and acts as a communicator changing colors in various situations. If automatic emergency braking where to kick in it would flash red to alert the driver, and when turn signals are engaged the corresponding side will flash green to keep your eyes up away from the gauge cluster and closer to the road. It can even be synced to the beat of the music, if you are into that kind of thing.
Source: thedrive.com


